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Places : Identity, Image and Reputation /

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Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in...

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Bibliographic Details
Main Author: Anholt, Simon (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:
Business and Management.
Economics general.
International Business.
International Economics.
Marketing.
Regional/Spatial Science.
Tourism Management.
Business.
Economics.
International business enterprises.
International economic relations.
Management science.
Management.
Regional economics.
Space in economics.
Tourism.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Item Description:Electronic resource.
Physical Description:1 online resource (256 pages)
ISBN:9780230251281
DOI:10.1007/978-0-230-25128-1