Cover Image

The Golden Crossroads : Multidisciplinary findings for business success from the worlds of fine arts, design and culture /

Show other versions (1)

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.

Bibliographic Details
Main Author: Bevolo, Marco (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:
Business and Management.
Industrial Design.
Industries.
International Business.
Marketing.
Structural Geology.
Business.
Geology, Structural.
Industrial design.
International business enterprises.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.
Item Description:Electronic resource.
Physical Description:1 online resource (XII, 227 pages)
ISBN:9780230250697
DOI:10.1057/9780230250697