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The Strategic Development of Multinationals : Subsidiaries and Innovation /

Globalization is a 'buzz-word' for the twenty-first century, but this volume argues that it is not possible to understand the current global economy without understanding the multinational.

Bibliographic Details
Main Authors: Papanastassiou, Marina (Author), Pearce, Robert (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:
Business and Management.
Business Strategy/Leadership.
Economics general.
International Business.
Management.
Organization.
Business.
Economics.
International business enterprises.
Leadership.
Management science.
Planning.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Globalization is a 'buzz-word' for the twenty-first century, but this volume argues that it is not possible to understand the current global economy without understanding the multinational.
Item Description:Electronic resource.
Physical Description:1 online resource (XIV, 250 pages)
ISBN:9780230250482
DOI:10.1057/9780230250482