Direct Sales and Direct Faith in Latin America /

Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of c...

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Bibliographic Details
Main Author: Cahn, Peter S. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2011.
Series:Contemporary anthropology of religion.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of commission-based sales in the developing world.
Item Description:Electronic resource.
Physical Description:1 online resource (206 pages)
ISBN:9780230118904
DOI:10.1057/9780230118904