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Soft Power in China : Public Diplomacy through Communication /

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This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a mor...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Wang, Jian (Editor)
Format: eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2011.
Series:Palgrave Macmillan series in global public diplomacy.
Subjects:
Political Science and International Relations.
Asian Culture.
Diplomacy.
Globalization.
International Relations.
Ethnology > Asia.
International relations.
Political science.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
Item Description:Electronic resource.
Physical Description:1 online resource (220 pages)
ISBN:9780230116375
DOI:10.1057/9780230116375