Cover Image

Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced /

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Bibliographic Details
Main Authors: Govers, Robert (Author), Go, Frank (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:
Business and Management.
International Business.
Marketing.
Tourism Management.
Business.
International business enterprises.
Management.
Tourism.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
Item Description:Electronic resource.
Physical Description:1 online resource (256 pages)
ISBN:9780230247024
DOI:10.1007/978-0-230-24702-4