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Reading Shenbao : Nationalism, Consumerism and Individuality in China 1919-37 /

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Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attit...

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Bibliographic Details
Main Author: Tsai, Weipin (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:
History.
Asian History.
Cultural History.
History of China.
Modern History.
Political Science.
Social History.
Civilization > History.
History, Modern.
Political science.
Social history.
Asia > History.
China > History.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.
Item Description:Electronic resource.
Physical Description:1 online resource (XXI, 249 pages)
ISBN:9780230246713
DOI:10.1057/9780230246713