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Cognitive interviewing : a tool for improving questionnaire design /

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The design and evaluation of questionnaires and other written and oral materials is a challenging endeavour, fraught with potential pitfalls. This text describes a means of developing survey questions through investigations that probe the thought processes of individuals who are presented with those...

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Bibliographic Details
Main Author: Willis, Gordon B. (Gordon Bruce)
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, [2005]
Subjects:
Interviewing.
Cognition.
Questionnaires > Methodology.
Social surveys > Methodology.
Social sciences > Research > Methodology.
Psychology > Research > Methodology.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The design and evaluation of questionnaires and other written and oral materials is a challenging endeavour, fraught with potential pitfalls. This text describes a means of developing survey questions through investigations that probe the thought processes of individuals who are presented with those inquiries.
Item Description:Electronic resource.
Physical Description:1 online resource (xii, 335 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781412983655 (ebook) :