Analyzing decision making : Metric conjoint analysis.

This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent.

Bibliographic Details

Main Author:	Louviere, Jordan J.
Format:	eBook
Language:	English
Published:	Newbury Park, [Calif.] ; London : SAGE, [1988]
Series:	Quantitative applications in the social sciences ; no. 07-067.
Subjects:	Consumer behavior > Mathematical models. Decision making > Mathematical models. Conjoint analysis (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book