Encyclopedia of survey research methods /

Paul Lavrakas covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, and more.

Bibliographic Details
Other Authors: Lavrakas, Paul J.
Format: eBook
Language:English
Published: Los Angeles, [Calif.] ; London : SAGE, [2008]
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