rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Media research methods
    sub title: measuring audiences, reactions and impact
  name:
    name part: Gunter, Barrie.
    role:
      role term: creator
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2000
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (314 pages)
  abstract: Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.
  target audience: specialized
  note: Barrie Gunter.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Mass media
    topic: Research
    topic: Methodology
  classification: P91.3
  classification: 302.23072
  identifier: 9780857028983 (ebook) :
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: StDuBDS
    record creation date: 110110
    record change date: 20190412184915.0
    record identifier: in00003723819
    language of cataloging:
      language term: eng