http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Statistics for marketing and consumer research
1 online resource (xviii, 412 pages) : illustrations.
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as shows how it is applied.
Includes bibliographical references and index.