How to conduct telephone surveys /

When should you use a telephone survey, and how do you transform completed telephone interviews into an analyzable, machine-readable data file? This book shows readers how to develop and administer telephone surveys (with particular attention to paper-and-pencil administration) and prepare the resul...

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Bibliographic Details
Main Author: Bourque, Linda Brookover, 1941-
Other Authors: Fielder, Eve P.
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, [2003]
Edition:2nd ed.
Series:Survey kit ; 4.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:When should you use a telephone survey, and how do you transform completed telephone interviews into an analyzable, machine-readable data file? This book shows readers how to develop and administer telephone surveys (with particular attention to paper-and-pencil administration) and prepare the results for analysis.
Item Description:Electronic resource.
Physical Description:1 online resource (xiii, 325 pages).
Bibliography:Includes bibliographical references.
ISBN:9781412984423 (ebook) :