Focus groups : theory and practice /
Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
SAGE,
[2007]
|
| Edition: | 2nd ed. |
| Series: | Applied social research methods series ;
v. 20. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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