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Focus groups : theory and practice /

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Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.

Bibliographic Details
Main Author: Stewart, David W.
Other Authors: Shamdasani, Prem N., Rook, Dennis W.
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, [2007]
Edition:2nd ed.
Series:Applied social research methods series ; v. 20.
Subjects:
Focus groups.
Social sciences > Research > Methodology.
Social groups.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.
Item Description:Electronic resource.
Physical Description:1 online resource (xii, 188 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781412991841 (ebook) :