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Advanced focus group research /

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Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.

Bibliographic Details
Main Author: Fern, Edward F., 1937-
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, [2001]
Subjects:
Focus groups.
Social sciences > Research > Methodology.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
Item Description:Electronic resource.
Physical Description:1 online resource (x, 254 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781412990028 (ebook) :