APA (7th ed.) Citation

Morrison, M. A. (2002). Using qualitative research in advertising: Strategies, techniques, and applications. SAGE.

Chicago Style (17th ed.) Citation

Morrison, Margaret A. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. Thousand Oaks, Calif. ; London: SAGE, 2002.

MLA (9th ed.) Citation

Morrison, Margaret A. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. SAGE, 2002.