Cover Image

The handbook for focus group research /

Show other versions (1)

Thomas Greenbaum discusses how the effectiveness of focus groups is conditional on the effectiveness of the moderators, the techniques they use, the facilities they have and the control they achieve on the ever-escalating costs of research.

Bibliographic Details
Main Author: Greenbaum, Thomas L.
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, [1998]
Edition:2nd ed.
Subjects:
Focus groups.
Marketing research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Thomas Greenbaum discusses how the effectiveness of focus groups is conditional on the effectiveness of the moderators, the techniques they use, the facilities they have and the control they achieve on the ever-escalating costs of research.
Item Description:Includes index.
Electronic resource.
Physical Description:1 online resource (xvi, 262 pages) : illustrations.
ISBN:9781412986151 (ebook) :