Qualitative market research : a comprehensive guide /
This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.
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| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, [Calif.] ; London :
SAGE,
2001.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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