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Qualitative market research : a comprehensive guide /

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This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.

Bibliographic Details
Main Author: Mariampolski, Hy
Format: eBook
Language:English
Published: Thousand Oaks, [Calif.] ; London : SAGE, 2001.
Subjects:
Marketing research.
Qualitative research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.
Item Description:Electronic resource.
Physical Description:1 online resource (xiii, 312 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781412985529 (ebook) :