The Objects of Affection : Semiotics and Consumer Culture /

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Bibliographic Details

Main Author:	Berger, Arthur Asa (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2010.
Series:	Semiotic and Popular Culture Studies.
Subjects:	Cultural and Media Studies. Film and Television Studies. Literary Theory. Media Studies. Regional and Cultural Studies. Semiotics. Communication. Culture > Study and teaching. Literature > Philosophy. Motion pictures and television. Electronic books.
Online Access:	Connect to the full text of this electronic book