Hybrid practices in moving image design : methods of heritage and digital production in motion graphics /
This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual eff...
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| Format: | Book |
| Language: | English |
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New York :
Palgrave Macmillan,
[2016]
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| Series: | Palgrave pivot.
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| Summary: | This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an artform, is being increasingly recognized as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hydridization of digital and heritage methods. Using interviews with world-leading motion graphic designers, Oscar-nominated visual effects supervisors and moving image artists this book examines hybrid moving image that reinvigorate heritage practices, the handmade and the analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids. |
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| Physical Description: | xi, 128 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9783319413747 3319413740 |