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Strategic planning for public relations /

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Bibliographic Details
Main Author: Smith, Ronald D., 1948-
Format: Book
Language:English
Published: New York : Routledge, 2013.
Edition:4th ed.
Subjects:
Public relations.
Strategic planning.
Description
Physical Description:xxxv, 520 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [495]-505) and index.
ISBN:9780415506762
041550676X
9780203081242
0203081242