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Commercialization basics for the photonics industry /

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The goal of commercialization is to implement the key elements necessary to transform good technology into meaningful products that can fulfill customer needs while remaining cost effective. Specifically, can the technology be the basis for meeting a defined customer need? Can it be reproduced consi...

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Bibliographic Details
Main Author: Krohn, David A.
Corporate Author: Society of Photo-optical Instrumentation Engineers
Format: eBook
Language:English
Published: Bellingham, Wash. (1000 20th St. Bellingham WA 98225-6705 USA) : SPIE, 2013.
Series:SPIE Digital Library.
SPIE monograph ; PM234.
Subjects:
Advertising.
Management.
Optical industry.
Technological innovations > Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Preface
  • Chapter 1. Introduction
  • Chapter 2. Elements of commercialization
  • Chapter 3. Technology
  • Chapter 4. Technical marketing
  • Chapter 5. Sales
  • Chapter 6. Manufacturing
  • Chapter 7. Business plan
  • Chapter 8. Business team
  • Chapter 9. Funding
  • Chapter 10. Entrepreneurial management
  • Chapter 11. What does the light on the horizon look like?
  • Chapter 12. Summary
  • Appendix I. Market research firms
  • Appendix II. Foreign distributors of photonic products
  • Appendix III. White paper
  • Appendix IV. Venture-capital firms.