Segmentation in social marketing : process, methods and application /

Bibliographic Details

Corporate Author:	ProQuest (Firm)
Other Authors:	Dietrich, Timo (Editor), Rundle-Thiele, Sharyn (Editor), Kubacki, Krzysztof (Editor)
Format:	eBook
Language:	English
Published:	Singapore : Springer, 2017.
Subjects:	Social marketing. Behavior modification. Electronic books.
Online Access:	Connect to the full text of this electronic book