Trust, power and public relations in financial markets /
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| Format: | eBook |
| Language: | English |
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Abingdon, Oxon ; New York, NY :
Routledge, an imprint of the Taylor & Francis Group,
2017.
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| Series: | Routledge new directions in public relations and communication research.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- PR and trust "booms and busts"
- Reframing trust, power & public relations
- Promoting state financial power: creditworthiness as trustworthiness
- Financial trade associations: territorial battles for trust
- Stock market storytelling and dalliances with trust
- Changing banking models, shifting trust relations
- Insurance, investment, pensions: rise of the robo-expert
- Financial exclusion: PR as activism and resistance
- Organising silence: public relations in financial silos
- Conclusion: revisiting the trust strategist's role.