http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Trust, power and public relations in financial markets
PR and trust "booms and busts" -- Reframing trust, power & public relations -- Promoting state financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock market storytelling and dalliances with trust -- Changing banking models, shifting trust relations -- Insurance, investment, pensions: rise of the robo-expert -- Financial exclusion: PR as activism and resistance -- Organising silence: public relations in financial silos -- Conclusion: revisiting the trust strategist's role.
Includes bibliographical references and index.
Routledge new directions in public relations and communication research