Pioneering African-American women in the advertising business : biographies of mad black women /

Bibliographic Details
Main Author:	Davis, Judy Foster (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2017.
Series:	Routledge studies in the history of marketing ; 3.
Subjects:	Advertising executives > United States > Biography. African American women executives > Biography. Advertising > United States > History. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Introduction: Black women and Madison Avenue
Women and African-Americans in the advertising profession: an historical overview of the industry and people
Barbara Gardner Proctor: unconventional advertising pioneer
Caroline Robinson Jones: tenacious advertising trailblazer
Joel P. Martin: transformative artist
Carol H. Williams: marathon woman
African-American women and structural oppression in the advertising industry
Epilogue: extraordinary women.