A concise guide to market research : the process, data, and methods using IBM SPSS statistics /

Bibliographic Details
Main Authors: Sarstedt, Marko (Author), Mooi, Erik (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Berlin : Springer, 2014.
Edition:Second edition.
Series:Springer texts in business and economics.
Subjects:
Online Access:Connect to the full text of this electronic book