A concise guide to market research : the process, data, and methods using IBM SPSS statistics /

Bibliographic Details
Main Authors:	Sarstedt, Marko (Author), Mooi, Erik (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Berlin : Springer, 2014.
Edition:	Second edition.
Series:	Springer texts in business and economics.
Subjects:	Economics > Statistics. Industrial management. Marketing. Marketing research. Electronic books.
Online Access:	Connect to the full text of this electronic book