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Black ops advertising : native ads, content marketing, and the covert world of the digital sell /

Bibliographic Details
Main Author: Einstein, Mara (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York : OR Books, [2016]
Subjects:
Advertising > History.
Internet advertising > History.
Subliminal advertising > History.
Viral marketing > History.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references.
ISBN:9781944869168 (electronic bk.)
1944869166 (electronic bk.)