rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: SAGE handbook of political advertising
  title info:
    title: Political advertising
  name:
    name part: Kaid, Lynda Lee.
  name:
    name part: Holtz-Bacha, Christina.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: cau
    date issued: 2006
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xi, 492 pages) : illustrations.
  abstract: The contributors to this text examine the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. They address the effects of political advertising on the voters and the systems of which it is a part.
  target audience: Specialized.
  target audience: specialized
  note: editors, Lynda Lee Kaid, Christina Holtz-Bacha.
  note: Includes bibliographical references and index.
  subject:
    topic: Advertising, Political
    genre: Cross-cultural studies
  subject:
    topic: Television in politics
    genre: Cross-cultural studies
  classification: JF2112.A4
  classification: 324.73
  identifier: 9781412973403 (ebook) :
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: StDuBDS
    record creation date: 101217
    record change date: 20190412191805.0
    record identifier: in00003715700
    language of cataloging:
      language term: eng