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The SAGE handbook of political advertising /

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The contributors to this text examine the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. They address the effects of political advertising on the voters and the systems of which it is a part.

Bibliographic Details
Other Authors: Kaid, Lynda Lee, Holtz-Bacha, Christina
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, 2006.
Subjects:
Advertising, Political > Cross-cultural studies.
Television in politics > Cross-cultural studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The contributors to this text examine the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. They address the effects of political advertising on the voters and the systems of which it is a part.
Physical Description:1 online resource (xi, 492 pages) : illustrations.
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781412973403 (ebook) :