The handbook of marketing research : uses, misuses, and future advances /
Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses.
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
SAGE,
[2006]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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