Statistical modeling for management /

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.

Bibliographic Details
Main Author: Hutcheson, Graeme D.
Other Authors: Moutinho, Luiz
Format: eBook
Language:English
Published: London : SAGE, [2008]
Subjects:
Online Access:Connect to the full text of this electronic book