Statistical modeling for management /

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications.

Bibliographic Details

Main Author:	Hutcheson, Graeme D.
Other Authors:	Moutinho, Luiz
Format:	eBook
Language:	English
Published:	London : SAGE, [2008]
Subjects:	Marketing > Mathematical models. Marketing > Statistical methods. Electronic books.
Online Access:	Connect to the full text of this electronic book