Marketing research : a practical approach /
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
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| Format: | eBook |
| Language: | English |
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Los Angeles, [Calif.] ; London :
SAGE,
2008.
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| Online Access: | Connect to the full text of this electronic book |
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