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Marketing research : a practical approach /

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Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.

Bibliographic Details
Main Author: Kolb, Bonita M.
Format: eBook
Language:English
Published: Los Angeles, [Calif.] ; London : SAGE, 2008.
Subjects:
Marketing research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
Physical Description:1 online resource (xiii, 292 pages)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9780857028013 (ebook) :