Cover Image

All about them : grow your business by focusing on others /

Bibliographic Details
Main Author: Turkel, Bruce
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Boston, MA : Da Capo Press, 2016.
Edition:First Da Capo Press edition.
Subjects:
Business.
Business > Growth.
Business > Trademarks.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Foreword
  • Preface: the birth of a big idea
  • Introduction
  • Nobody's happy
  • All about them in the digital world
  • The difference between content and context
  • What we sell versus what we exchange for money
  • "Hey, look at me" (we hate him but we become him)
  • Behaving in the world of all about them
  • Moving into all about them
  • The heart of all about htem: understanding CC 2 CC
  • Walking your walk, talking your talk.