Selling yoga : from counterculture to pop culture /
Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In c...
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| Format: | Book |
| Language: | English |
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Oxford ; New York :
OXFORD University Press,
[2015]
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Table of Contents:
- Premodern yoga systems
- From counterculture to counterculture
- Continuity with consumer culture
- Branding yoga
- Postural yoga as a body of religious practice
- Yogaphobia and Hindu origins.