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Entertainment, media & advertising market research handbook 2017-2018 /

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Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Corporate Author: Richard K. Miller & Associates (Author)
Format: Book
Language:English
Published: Loganville, GA : Richard K. Miller & Associates, [2017]
©2017.
Edition:15th edition.
Series:RKMA market research handbook series.
Subjects:
Marketing research > Handbooks, manuals, etc.
Leisure > Research > United States > Handbooks, manuals, etc.
Advertising > Research > United States > Handbooks, manuals, etc.
Consumer behavior > Handbooks, manuals, etc.
Electronic books.
Online Access:Connect to the full text of this electronic book
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