Cover Image

Entertainment, media & advertising market research handbook 2017-2018 /

Show other versions (1)
Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Corporate Author: Richard K. Miller & Associates (Author)
Format: Book
Language:English
Published: Loganville, GA : Richard K. Miller & Associates, [2017]
©2017.
Edition:15th edition.
Series:RKMA market research handbook series.
Subjects:
Marketing research > Handbooks, manuals, etc.
Leisure > Research > United States > Handbooks, manuals, etc.
Advertising > Research > United States > Handbooks, manuals, etc.
Consumer behavior > Handbooks, manuals, etc.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource (368 pages)
Bibliography:Includes bibliographical references (pages 348-368).
ISBN:9781577832447 (electronic edition)
1577832442 (electronic edition)
9781577832362 (print edition)
1577832361 (print edition)