Cover Image

Consumer behavior 2017-2018 /

Bibliographic Details
Main Authors: Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Corporate Author: Richard K. Miller & Associates (Author)
Format: Book
Language:English
Published: Loganville, GA : Richard K Miller & Associates, [2017]
Edition:12th edition.
Series:RKMA market research handbook series.
Subjects:
Consumer behavior > United States > Statistics.
Marketing research > United States > Statistics.
Marketing research > United States > Handbooks, manuals, etc.
Consumers' preferences > United States > Statistics.
Consumers > United States > Statistics.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource (558 pages).
Bibliography:Includes bibliographical references (pages 546-558).
ISBN:9781577832430 (electronic edition)
1577832434 (electronic edition)
9781577832355 (print edition)
1577832353 (print edition)