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Basic marketing research : using Microsoft Excel data analysis /

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Bibliographic Details
Main Author: Burns, Alvin C.
Other Authors: Bush, Ronald F.
Format: Book
Language:English
Published: Boston : Prentice Hall, [2012]
Edition:3rd ed.
Subjects:
Marketing research.
Microsoft Excel (Computer file)
Description
Physical Description:xxii, 391 pages : color illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780135078228 (pbk. : alk. paper)
0135078229 (pbk. : alk. paper)