Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time /

Bibliographic Details

Corporate Author:	ebrary, Inc
Other Authors:	Busch, Oliver (Editor)
Format:	eBook
Language:	English
Published:	Cham ; New York : Springer, [2016]
Series:	Management for professionals.
Subjects:	Internet advertising. Electronic commerce. Technology in advertising. Data mining. Electronic books.
Online Access:	Connect to the full text of this electronic book