APA (7th ed.) Citation

ebrary, Inc, & Busch, O. (2016). Programmatic advertising: The successful transformation to automated, data-driven marketing in real-time. Springer.

Chicago Style (17th ed.) Citation

ebrary, Inc, and Oliver Busch. Programmatic Advertising: The Successful Transformation to Automated, Data-driven Marketing in Real-time. Cham ; New York: Springer, 2016.

MLA (9th ed.) Citation

ebrary, Inc, and Oliver Busch. Programmatic Advertising: The Successful Transformation to Automated, Data-driven Marketing in Real-time. Springer, 2016.