rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Cult of analytics
    sub title: data analytics for marketing
  name:
    name part: Jackson, Steve
    name part: 1971-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: EBSCOhost
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2015
    edition: Second Edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Prologue -- Acknowledgements -- Praise for cult of analytics -- Foreword -- Introduction : the day that changed my life -- The hub and spoke method -- Reach, engage, activate and nurture (REAN) -- Key performance indicators (KPIS) -- Planning a business case -- Tools & data -- Segmentation & persona's -- Testing persona's to improve conversion -- Using data & telling stories -- The starting point.
  note: Steve Jackson.
  note: Revised edition of the author's Cult of analytics, 2009.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Internet marketing
  subject:
    topic: Web usage mining
  classification: HF5415.1265 .J327 2015
  classification: 658.8/72
  related item:
    identifier: (DLC) 2015022250
  identifier: 9781317561880 (electronic bk.)
  identifier: 1317561880 (electronic bk.)
  identifier: 9781138837980 (hardback)
  identifier: 1138837989 (hardback)
  identifier: 9781138837997 (pbk.)
  identifier: 1138837997 (pbk.)
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 151226
    record change date: 20260609154108.4
    record identifier: in00003613340