Jackson, S. (2015). Cult of analytics: Data analytics for marketing (Second Edition.). Routledge.
Chicago Style (17th ed.) CitationJackson, Steve. Cult of Analytics: Data Analytics for Marketing. Second Edition. New York: Routledge, 2015.
MLA (9th ed.) CitationJackson, Steve. Cult of Analytics: Data Analytics for Marketing. Second Edition. Routledge, 2015.
Warning: These citations may not always be 100% accurate.