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Foundations of marketing /

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Bibliographic Details
Main Author: Pride, William M.
Other Authors: Ferrell, O. C.
Format: Book
Language:English
Published: Boston : Cengage Learning, [2017]
Edition:Seventh edition.
Subjects:
Marketing.
Description
Physical Description:xxvi, 470, 10, 22 pages : color illustrations ; 28 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9781305643581
1305643585