The new science of communication : reconsidering McLuhan's message for our modern moment /
A reading of Marshall McLuhan's work on media and technology that details the connection between his views on technology, media and communications, and the classical arts of grammar, logic and rhetoric, thereby restoring classical and medieval communication theory as an alternative to modern ra...
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| Format: | Book |
| Language: | English |
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Pittsburgh :
Duquesne University Press,
[2015]
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| Series: | Philosophy/communication.
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| Summary: | A reading of Marshall McLuhan's work on media and technology that details the connection between his views on technology, media and communications, and the classical arts of grammar, logic and rhetoric, thereby restoring classical and medieval communication theory as an alternative to modern rationalist theories. |
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| Physical Description: | 222 pages ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780820704876 0820704873 |